All case studiesCRO · Advertising · 9 weeks

Beachwaver

Conversion and paid media systems work for an established beauty tools brand with heavy seasonal peaks.

Problem

Peak-season spend scaled faster than the funnel could absorb. CPA drifted up every time budget increased.

Solution

Restructured the ad account around contribution margin, rebuilt the creative testing cadence, and removed three friction points between ad click and checkout.

Result

CPA dropped by a third at higher spend, and blended ROAS held above 4x through the peak window.

Before / After

What moved, in 9 weeks.

Before

Blended ROAS: 2.4x
CPA: $41
Checkout rate: 38%

After

Blended ROAS: 4.1x
CPA: $28
Checkout rate: 57%

Your store could be the next breakdown on this page.

Send us your numbers. We'll tell you honestly whether we can move them.

Apply Now View Portfolio